Relationships that

make sense 

NZ Trade Group has an exclusive relationship with New Zealand’s most trusted electrical and data wholesaler with established networks across New Zealand.

J. A. Russell has been a trusted name to the electrical industry since 1951. With over 700 staff across 76 branches nationwide, they pride themselves on stocking the best quality compliant product from leading suppliers and manufacturers.


They support NZ Trade Group and It’s members with a range of immediate advantages:

  • NZTG Exclusive Price File

  • Contract Pricing Team

  • Electrical Products

  • Lighting Products

  • Data Products

  • Technology Division

  • RSR Reward Points

  • Incentives and Rewards

  • 75 Branches nationwide

  • Branch and Rep Support

NZ Trade Group

What you can expect from our wholesalers and suppliers

Buying your favorite and most trusted products are one thing, but as an NZ Trade Group member you also have direct access to the support of a very enthusiastic regional and local rep network offering extra benefits such as monthly NZTG exclusive deals, incentives as well as solid representation at NZTG regional events and conferences.

Each of these brands are committed to working with NZ Trade Group members to build product knowledge, technical skills, training opportunities and providing you with the ability to sell the right solution to your customers with the best support.

Although many of these products and brands can be found at your closest J.A. Russell or Radcliffe Electrical stores, we have aligned with a number of specialist external partners to ensure members get the best range of products, competitive pricing and service.


A Smart Supplier Network

NZ Trade Group is all about aligning with awesome business support partners and passing on discounts and relationships to ensure members have every opportunity of success.

Independent and external partners are important to businesses who need advice in areas they are not experts in, so NZ Trade Group has chosen a range of companies that enable members to connect with great partners who know how to work with our team of tradies.